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Something New To The Air Conditioning Market

Samsung is a name synonymous with expertise in electronics, with the UK air conditioning division somewhat in the shadow of the successful consumer band. All that could be about to change, with the recent launch of Samsung’s Digital Variable Multi (DVM) system, which is said to represent a significant advancement over conventional VRF systems.  A relative new comer to the UK market, the company is confident that its product offering will see it make significant inroads.

“We see there is an opportunity for a new entrant who is able to offer high quality products with some innovative features. I don’t think anybody really has come to the market yet and offered something different and the UK market offers real prospects of growth, particularly with the specialist knowledge of VRF that is required in this country.” Said Sales Manager Paul Wilkins

One of the key differences between the new DVM plus III system and other products on the market is that is a non-inverter system, which replaces inverter technology with digital scrolls. The new Digital Vapour Injection (DVI) scroll compressor has been combined with improved fan design and a heat exchanger to deliver improved performance and energy efficiency. Both the fan and fan guard have also been redesigned for better air flow and reduced noise.

“The goal was to create a system that was more energy efficient, which could control the environment comfortably, accurately and is straightforward to use – these were the three key things that we wanted to achieve and the DVM Plus III has delivered in all areas.”   

The DVM Plus III units are available in 8, 10, 12, 14 and 16hp modules and can be combined to provide up to 64hp to support up to 64 indoor units. Ease of installation has been addressed by a maximum pipe length of 200m between outdoor unit and furthest indoor unit, with up to 50m height difference. There can be up to 90m between the first branch joint and the furthest unit and the total pipe length in a system can be up to 1Km.

“The big headline grabber is really its capacity. We are able to offer a 64hp system, so that’s over 180kW of cooling. The nearest competitor at the moment tops around 156kW on a single circuit system. The long pipe run means that the refrigerant can be passed right to the end of the pipe work at the same temperature, providing the required cooling load with any loss of efficiency or performance levels.” Said Paul Wilkins. “Another thing worth highlighting is our ability to offer heating from our systems. More people are looking at air conditioning for supplying their heating needs. We have a much greater efficiency level in terms of heating than any inverter can ever touch- simply down to the digital scroll technology. This means we are able to deliver much more kW out of the same sized compressor than you would be able to do with an inverter.”

Samsung has also introduced a user friendly Integrated Management System which provides the end user with several control options. These include a web-based Data Management Server (DMS) which gives remote computer control – from anywhere in the world of up to 256 indoor units. There is also a touch screen control which can work in combination with other controls. 

The offering of a cost-effective system is a key part of Samsung’s strategy to gain market share, but the company also wants to make it clear that is wants to approach the market in the right way. Three new distribution partners have been announced, Dysk Air Conditioning, Easy Air Conditioning and Gallant Air Conditioning which will be looking to spearhead sales of the new DVM Plus III system alongside the company’s range of splits and multi systems.

Article taken from PHAM publication on 12th June 2009